MOTION DESIGN
Demo Reel
Hi, My name is
DAVID ARMSTRONG
I’m a senior motion designer based in Brooklyn NY with 7+ years of professional experience working in fast-paced creative environments. My specialty is 2D animation using After Effects with a focus on motion graphics and character animation.
LIFEblood x Vistar Explainer
Each year, Australian rely on blood donations, but without time sensitive calls to act blood banks and hospitals struggle to raise enough donations to meet demand.
So Vistar developed digital ads that would update dynamically based on real-time blood supply levels. As a result, more Austalians received the blood donations they needed.
I designed and animated this video which showed at Cannes Lions and Cairns Crocodile Awards in 2026, where it was nominated as a finalist in the Out of Home Campaign category.
Ad Server
Explainer Video
It can be a struggle to understand what the heck an ad server is. Even I had to ask “wait, what does that mean?” about a hundred times to fully grasp it.
In order to find a way to quickly and concisely explain the intricacies of their ad server, Vistar Media asked me to create this explainer video. Working closely with the Enterprise Software team in tandem with the Marketing team, I did all the animation on this video and lead the casting for the voiceover talent.
Vistar x Adgenuity Sizzle
To celebrate some of the amazing digital content that Vistar has done on behalf of Adgenuity, the team asked me to create a sizzle reel highlighting their favorite work.
Vistar Media - Logo Bumper and greeting
Vistar Media - Always On, Swedish
Vistar Media - Branding Concept Social video
ANGEL REESE
SPECIAL CONTEST
For this unique branded rideshare game, McDonald’s wanted to lean into the urban grunge aesthetic of the early 90s. To achieve this aesthetic, I applied large outer strokes to their product and model photography, reminiscent of magazine cutouts. Then, frame by frame, I animated the paper fold-out transition and wrote a custom expression to animate the paper texture in the background.
Hot Honey
PROMO
I animated this video for McDonald’s to help promote the launch of their Hot Honey Sausage Egg Biscuit, as well as a separate version for their Snack Wrap.
11.11 Singles Day
PROMO
Throughout the Asian-Pacific area, 11.11 is celebrated as Singles Day, so I designed and animated this OOH promo highlighting McDonald’s K-Spicy Series exclusive to Singapore.
Angel Reese Contest game, in tablet
Catch the QPCs game, in tablet
Acronym Trivia game, in tablet
Jolly Rancher Heat Wave x Veefriends
Adgenuity x Vistar Media sizzle reel
Vistar Media logo bumper
T-Mobile Protection 360
Nestle Bear Matcha, Thailand
Home Depot Spring Power Deals
L’Or Espresso
Octopus Interactive Game Zone bumper
Uber x Octopus Interactive prize explainer video
Rideshare games &
interactive MEDIA
At Octopus Interactive I brought mobile rideshare games to life for a range of advertisers, handling everything from initial concept and visual design to animation and final development. It was my first foray into the world of mobile game design and a really fun challenge.
These games are live on tablets in Uber & Lyft vehicles across the US. Give them a shot!
Google Assistant API
T-Mobile x Google Pixel 7 Pro personality test
Samsung Galaxy Flip the Flip4
Hulu All’s Fair Content Sampler
Audible Lord of the Rings Content Sampler
Skillz Bubble Cube 2
NCAA Men’s 2025 Final Four Backseat Bracket survey
Octopus interactive Holiday Game: Reindeer Games